SEO FOR MARKETPLACES & DATA-RICH PLATFORMS
Programmatic and technical SEO that turns your listings and data into qualified demand.
A focused conversation about your platform.
Clear opportunities. A practical next step.
Experience built inside
real operating teams.
FABRIC PANDIT01 / THE TRACK RECORD
Rank the Domain is new. The experience behind it isn’t. These are results from the person who will actually run your engagement.
IN-HOUSE LEADERSHIPHead of Tech & Growth
growth in organic traffic
FROM EARLY STAGE TO ACQUISITION
Abhinav led technology and growth at Boatzon through its acquisition by MarineMax. Programmatic SEO, performance, and technical on-page work drove the growth.
Shifted an app-first organization toward web-first development, strengthening performance, SEO, and developer velocity.
Doubled marketplace profile completion, making the underlying inventory more useful.
Product and growth work contributing to Fabric Pandit’s growth from $1M to $3M ARR.
Founder results from in-house and product roles, not Rank the Domain client case studies. Client results will be labeled as such when we have them.
THE PLATFORM DIFFERENCE
SEO for platforms is different from SEO for a typical website.
The search fundamentals are the same. The execution is different. Marketplaces and data-rich products have thousands of listings, categories, filters, and pages that change as inventory moves.
Growth depends on the system: which pages exist, how they link together, how duplicates are handled, and what Google can crawl and index. A single template decision can affect thousands of pages.
Blog visits alone don’t build a marketplace. We focus on the pages where people compare, choose, and buy: your listings, categories, and inventory. That takes SEO, product, and engineering working together.
Your inventory is the starting point.
We build the search system around it.
02 / HOW WE WORK
Grow your footprint on Google’s index, whatever the work actually requires.
A diagnosis of indexation, architecture, performance, and page templates. We map the gap between your inventory and real search demand.
THE OUTPUTA written diagnosisPage templates and internal linking that connect inventory to intent. Every page gets a differentiated value layer that earns its place.
THE OUTPUTA plan worth buildingControlled batches, with QA gates. We watch indexation before scaling. Pages that don’t earn impressions get fixed or pruned.
THE OUTPUTPages shipped in stagesIndexed pages, impressions, clicks, conversions. Measured in your own Search Console and analytics, so you can check the work.
THE OUTPUTProgress you can verifyTechnical SEO · Programmatic page systems · Content · Digital PR · Performance · Product changes
03 / THE RIGHT FIT
04 / THE ENGAGEMENT
You always know who did what, what it cost, and what it produced.
Strategy, architecture, publishing gates, QA, and reporting stay with Rank the Domain, under one person who owns the outcome.
Your developers implement where they can. Vetted development, content, and digital-PR partners cover the rest.
Partners are named in the proposal and priced transparently. No hidden subcontracting. No mystery bench.
05 / A FEW THINGS UP FRONT
The things you should hear before you sign, not six months into an engagement.
Plan for first meaningful movement in 8–12 weeks and real results in 4–6 months. These are expectations, not guarantees.
Nobody controls Google’s index. We control the quality, coverage, and technical soundness of what ships.
If search demand isn’t there, we’ll say so and point you toward paid distribution or brand demand first.
Pages that don’t earn their place get cut. You won’t pay us to defend our own output.
Accountability doesn’t scale to 40 accounts. We take on a limited number of engagements at a time.
06 / THE PERSON BEHIND THE WORK
Seven-plus years across product, growth, and engineering leadership. Head of Tech and Growth at Boatzon, acquired by MarineMax. Business and Product Strategy at Appscrip. Founder at Delta Four Labs.
That experience sits at the intersection this work needs: understanding what people search for, what the product can offer, and what the engineering actually takes.
I own strategy, architecture, QA, and reporting on every engagement. And I write publicly about the work.
07 / GOOD QUESTIONS
Most agencies sell a fixed menu of deliverables. We take ownership of the work needed to grow your search footprint. If the diagnosis says the problem is performance, architecture, or a lack of brand demand, that is what the engagement addresses.
Yes, when content is the gap. Programmatic pages need a value layer that makes them worth ranking, and that often means editorial work on top of your data. We don’t produce volume filler to hit a monthly quota.
Abhinav owns strategy, architecture, QA, and reporting on every engagement. Your developers execute where they can. Vetted partners cover the rest, named and priced openly in the proposal.
The strategy call helps us understand your platform and whether there’s a fit. Any audit or implementation work is scoped and priced separately, with fees agreed in writing before work begins.
Shipping happens in staged batches with explicit gates. If a batch fails to index or earn impressions, you see it in your own Search Console at the same time we do, and the plan changes. You don’t have to wait six months to find out.
Sometimes. The filter is whether your business has structured data or inventory that can become useful acquisition pages at scale. We can work through that together on the strategy call.
START WITH A CONVERSATION
A strategy call with Abhinav to understand your platform, where search could bring the right people, and what’s worth doing next.
What you sell, who’s looking, and how people find you today.
Listings, categories, or data that could work harder in search.
Whether that’s a focused audit, implementation, or a different priority.
Share your site. I’ll reply by email to arrange a time.
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